According to " The New York Times ", the " 40-ounce bottle, introduced in the late 1980s with aggressive marketing campaigns aimed at minority drinkers " was by 1993 " fast becoming the intoxicant of choice for black and Hispanic youths in New York and other American cities "; popular culture evidence cited by the paper included the chart popularity of the song " Tap the Bottle " a song released in November 1992 and " celebrating the consumption of 40-ounce malt liquor " and the experience of Darryl McDaniels of Run-DMC, who had " recently told a rap magazine that he had been hospitalized for alcoholic pancreatitis, the result of years of drinking as many as eight 40-ounce bottles of malt liquor a day . " Less anecdotal evidence cited was the increase in U . S . malt liquor consumption from 73.6 million ( cases ) in 1989 to a projected 97.8 million cases in 1993.
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